April 2021

In Part 1 of this blog series, we explored the consumer consent lessons that can be learned from sectors that have long grappled with consent. Our “hypothesis” is a simple one: specific industries that existed well in advance of the hyper digitalized world we live in today are well-practiced at working through consent issues. In Part 2 we analyzed the connections between cookie consent, brand trust, and revenue. In Part 3, we further explore and provide examples of informed consent.

In Part 1 of our Cookie Consent and Privacy blog series, we explored the industries with a history of consent and the lessons learned from their implementation. We proposed the hypothesis: specific industries that existed well in advance of the hyper digitalized world we live in today are well-practiced at working through consent issues. We hope you enjoy Part 2 of this series, where we analyze the connections between cookie consent, brand trust, and revenue. In Part 3, we further explore and provide examples of informed consent.