In Part 1 of this blog series, we explored the consumer consent lessons that can be learned from sectors that have long grappled with consent. Our “hypothesis” is a simple one: specific industries that existed well in advance of the hyper digitalized world we live in today are well-practiced at working through consent issues. In Part 2 we analyzed the connections between cookie consent, brand trust, and revenue. In Part 3, we further explore and provide examples of informed consent.
Month: April 2021
TrustArc commissioned Golfdale Consulting to conduct a 2020 Global Privacy Benchmarks Survey, spanning the US, Canada, UK, and Europe. The focus was large enterprises with annual revenues exceeding USD$500M. Viewpoints and ratings were gathered on items related to privacy across a spectrum of day to day privacy operations, leadership approaches, enterprise confidence, privacy culture, readiness and knowledge of current and impending regulations, and timely topics of both the global Pandemic and the impact of new technologies. We gathered multiple ratings on privacy as it relates to day-to-day operations, leadership, organizational approaches, and confidence among stakeholders. By obtaining 360-degree input from all levels within large enterprises, across the globe, our data findings revealed what measurable viewpoints most effectively inspire confidence in data privacy and security.
In Part 1 of our Cookie Consent and Privacy blog series, we explored the industries with a history of consent and the lessons learned from their implementation. We proposed the hypothesis: specific industries that existed well in advance of the hyper digitalized world we live in today are well-practiced at working through consent issues. We hope you enjoy Part 2 of this series, where we analyze the connections between cookie consent, brand trust, and revenue. In Part 3, we further explore and provide examples of informed consent.
To capture the challenges and the opportunities that have arisen in data protection and privacy, TrustArc inaugurated an annual Global Privacy Benchmarks Survey in 2020. A range of crucial stakeholder opinions were gathered. In total, more than 1,500 senior executives, privacy office leaders, privacy team members, middle management, and full-time employees outside the privacy function were surveyed.