by Mar 19, 2021|
Respecting privacy is a cornerstone of trust, a central pillar on which brand reputation stands. From TrustArc’s Global Privacy Benchmarks survey in 2020, we learned that the majority of senior executives in large enterprises around the globe give themselves high marks for doing the right thing when it comes to privacy management. News headlines often tell a more complicated story.
Besides what others say or how well leaders view their actions, consumers form their own viewpoints. These experience-based opinions, on which trust is built, begin with landing on a webpage or opening an app for the first time. The adage “first impressions matter” comes to mind. Cookie consent, more than just a privacy checkbox and a regulatory requirement, is very much a part of that first impression – that first interaction where consumers begin to form their trust (or mistrust) in a brand.