Cookie Consent and Privacy: Can it Bolster Brand Trust? (Part 2)
In Part 1 of our Cookie Consent and Privacy blog series, we explored the industries with a history of consent and the lessons learned from their implementation. We proposed the hypothesis: specific industries that existed well in advance of the hyper digitalized world we live in today are well-practiced at working through consent issues. We hope you enjoy Part 2 of this series, where we analyze the connections between cookie consent, brand trust, and revenue. In Part 3, we further explore and provide examples of informed consent.