Guestlogix-Whitepaper-10x-airline-revenue-opportunity
As airlines struggle to innovate their ancillary revenue opportunities, many are wakening to the $1.2 Trillion market of travel and tourism dollars that surround their business. Guestlogix, a travel commerce company, commissioned this White Paper to provide its airline partners with cutting edge thinking on how to tackle this goldmine. This Paper synthesizes the latest research on cutting edge online retail strategies, airline travel, tourism, retail ecommerce, mobile web design, data science recommender systems, consumer psychology, and behavioral economics in order to provide the reader with comprehensive guidance. Success lies in curating travel options throughout the entire customer journey, from travel anticipation through destination and return, with an AI-driven, mobile first technology approach.