Marketing teams have been implementing social media strategies for several years, but in 2018 employee advocacy will become a priority for most marketing teams. Employee advocacy helps companies amplify reach by promoting their branded content through their employees’ social channels. Leading teams who’ve embraced this technology are discovering the benefits of enabling social participation in the company mission.
To understand why, and to uncover best practices, PostBeyond and Golfdale Consulting conducted a survey of over 2,500 employees and 400 leaders and compiled the results into a comprehensive report: 2018: The Year of Social Advocacy In The Workplace.
This research report was designed to explore the trends affecting adoption, perceptions and policies regarding social and mobile technologies in the workplace.