{"id":605,"date":"2018-06-18T14:07:15","date_gmt":"2018-06-18T14:07:15","guid":{"rendered":"https:\/\/golfdaleconsulting.com\/?p=605"},"modified":"2020-07-17T17:54:04","modified_gmt":"2020-07-17T17:54:04","slug":"the-year-of-social-advocacy-in-the-workplace","status":"publish","type":"post","link":"https:\/\/golfdaleconsulting.com\/the-year-of-social-advocacy-in-the-workplace\/","title":{"rendered":"The Year of Social Advocacy in the Workplace"},"content":{"rendered":"<p>Marketing teams have been implementing social media strategies for several years, but in 2018 employee advocacy will become a priority for most marketing teams. Employee advocacy helps companies amplify reach by promoting their branded content through their employees\u2019 social channels. Leading teams who\u2019ve embraced this technology are discovering the benefits of enabling social participation in the company mission.<\/p>\n<p>To understand why, and to uncover best practices, <a href=\"https:\/\/www.postbeyond.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PostBeyond<\/a> and\u00a0Golfdale Consulting\u00a0conducted a survey of over 2,500 employees and 400 leaders and compiled the results into a comprehensive report:\u00a02018: The Year of Social Advocacy In The Workplace.<\/p>\n<p>This research report was designed to explore the trends affecting adoption, perceptions and policies regarding social and mobile technologies in the workplace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Employee advocacy helps companies amplify reach by promoting their branded content through their employees\u2019 social 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