Golfdale Consulting

Cookie Consent and Privacy: Informed Consent Best Practices (Part 3)

In Part 1 of this blog series, we explored the consumer consent lessons that can be learned from sectors that have long grappled with consent. Our “hypothesis” is a simple one: specific industries that existed well in advance of the hyper digitalized world we live in today are well-practiced at working through consent issues. In Part 2 we analyzed the connections between cookie consent, brand trust, and revenue. In Part 3, we further explore and provide examples of informed consent.

by  | Apr 12, 2021 |

The results from the TrustArc 2020 Global Privacy Benchmarks Survey generally confirmed our hypotheses in Part 1, although we saw a great deal of variation in self-reported performance in every sector. Of the 16 industries that we covered, the seven industries on TrustArc’s Global Privacy Index that ranked above the global mean were respectively:

Cookie Consent and Privacy: Informed Consent Best Practices (Part 3)

 

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